How Ecotricity has obtained considerable business achievements within Essay

How Ecotricity has obtained considerable business achievements within a short period of time - Essay Example The paper tells that globalisation and the associated changes in the business environment greatly encouraged both cross border trade and small business enterprises. A small business represents a privately owned and operated business venture having small number of employees and comparatively low sales volume. Small business is fondly termed as ‘mom and pop store’ in the United States. In the view of Fay, generation definition of an SME can be stated as â€Å"a small firm is one that has only a small share of its market, is managed in a personalised way by its owner or part-owner and not through the medium of an elaborate management structure†. Hence, a small firm does not have access to capital market for the issuance of public securities because of its insufficiency in size. As Macgregor and Vrazalic point out that the UK Companies Act 1989 does not allow a small business enterprise to be the subsidiary of any other company. The legal definition of a small busines s enterprise varies from country to country mainly in terms of annual turnover and number of people employed. The emergence of the concept ‘small business’ greatly stimulated entrepreneurs to commence their venture with minimum investment and labour. Low and MacMillan have defined entrepreneurship simply as the formation of new enterprises. Ecotricity was founded by Dale Vince in 1995 using a single wind turbine. Within 15 years, the venture grew into notable heights. As Loveless (2011) reports, Ecotricity was selected as one of the twenty five British small business firms in the first phase of the European Business Awards in 2011. Dale Vince is an innovative entrepreneur who is very different from other contemporary entrepreneurs including James Caan and Steve Jobs. The Telegraph reports that Dale Vince â€Å"is a professional hippy of the kind the establishment used to deride† (Telegraph). He was a former new age traveller and had protested against cruise missi les before he arrived at Gloucester. He always had his own interests and views but never paid attention to external suggestions. Although this trait irritated the credit lending institutions and other concerned parties, his strong decisions were evidently the keys to his success. Vince was never willing to accept failure and this attitude assisted him to overcome threatening troubles with equanimity. Start-ups The push and pull theory clearly describes the concept of entrepreneurship. This theory claims that people are motivated to create innovative ventures by external factors. However, the external factors can be either positive or negative. As Dana (2004, p.134) opines, newly arising opportunities and potential elements of the industry are some of the positive factors that would inspire individuals to create new ventures. In contrast, an individual may also be motivated by negative factors to start a new business (ibid). For instance, unemployment is a negative motivational facto r. The push-pull theory also contends that an individual’s family background can be a strong motive for starting a new business. Experiences show that poor and troubled family relations persuade people to be independent and this need leads them to innovations. The first wind farm established in Cornwall was the major inspiration for Dale Vince, the founder of the Ecotricity to create his own venture. Referring to the push-pull theory, Vince was attracted to

African American and Black Women Essay Example for Free

African American and Black Women Essay The article â€Å"Hip-Hop Betrayal of Black Women† was written by Jennifer McLune and appeared in Z magazine Online in the July 2006 issue. McLune argues that sexism in hip-hop’s culture is a big part and has helped make the industry what it is today. This article can be divided into 5 different sections. In the first section, she talks about Kevin Powell and how he writes how men talk about women in hip-hop. McLune goes on to say that even wealthy white boys talked about African American women in their songs, yet its okay with society. The second section she gives examples of entertainers that talk down on women and some that do not. Common, The Roots, and Talib Kweli are the artist are the artist she names that don’t talk bad about women, but they don’t stop other artist from doing so. Also they back up the artist that does degrade women so in reality they aren’t doing enough. Even black female artist are right along with the men talking about other females (McLune, 297). In the following section, McLune talks about the protest that women have done with little help to the situation. The misogyny is an attack on a woman’s character and it makes the black community looks bad as a whole (McLune, 298). The fourth section is about the acceptance of the hip-hop culture towards black women. Everyone makes excuses and tries to justify what’s going on in hip-hop, but few have actual answers to help. At a point black women writers were called traitors for writing articles and complaining about what was going on (McLune, 299). The author concludes that hip-hop thrives around the fact they bash black women and if they didn’t do this then black women would be more respected in today’s society. After careful examination of McLune’s use of rhetorical appeals, evidence of pathos, logos, and ethos were used throughout the article. McLune wrote about the discrimination of black women throughout hip-hop. The dominate rhetorical appeal used by McLune is pathos, which â€Å"is an emotional appeal that involves using language that will stair the feelings of the audience† (Hooper, etal 86). She complains about being a black woman and hearing the excuses for men when they talk about women in hip-hop and how it is just okay with society. McLune is also irate about the fact that Eve, who is a female rapper raps about women in a bad way and doesn’t seem to think that, that is not right. Another type of appeal McLune uses is logos â€Å"which demonstrates an effective use of reason and judicious use of evidence† (Hooper, etal 86). Back in the 60s it was wrong and considered unfair to demonize colored men, but yet the men in today’s society are disrespecting colored women. The author explains how record labels exploit this and benefit off of the disrespect artist show black women. The least used appeal by McLune is ethos â€Å"which establishes the speaker’s or writer’s credibility† (Hooper, etal 86). Hip-hop owes its success to woman hating. Few artist dare to be different and not speak badly about women and the ones that do, they don’t make it clear that they feel it’s disrespectful for rappers to demoralize women which is not good in itself. McLune uses evidence to support her claim, one type of evidence she uses is examples she brings up Jay-Z rap lyrics and how he talks about women in his songs, â€Å"I pimp hard on a trick, look Fuck if your leg broke bitch, hop up on your good leg. † Also talks about good rappers such as Talib Kweli and how he has been praised for his song â€Å"Black Girl Pain†, but at the same time McLune feels he isn’t fully aware of the pain a black girl goes through. Another type is when McLune uses expert opinions such as Kevin Powell, she quotes him in â€Å"Notes of a Hip Hop Head† he writes that you’d think men didn’t like women as much as they talked about them and how they refer to them as baby mommas, chickenheads, or b*****s (McLune, 297). McLune believes that hip-hop has benefitted from the woman bashing and Powell believes that it has spawned on its own terms of making something out of nothing. A third type is comparisons between other women writers that have spoke about this topic whose articles have been pushed away and they have been called traitors for refusing to be silent about the disrespect the rap community has given black women. Finally, several types of rhetorical fallacies are apparent in this article. One type is ad hominem â€Å"which refers to a personal attack on an opponent that draws attention away from the issues under consideration† (Hooper, etal 93). McLune talks about Jay-Z and his rap lyrics how they are degrading women and explains that he is one of the worst ones in the industry. Another type of fallacy is bandwagon â€Å"which is an argument saying, in effect, everyone’s doing or saying or thinking this, so you should, too† (Hooper, etal 93). For example, she says that same rappers don’t talk about women in their raps, but they don’t say anything to the rappers that do. In reality they know if they were to say something to those rappers that they probably would have a hard time getting somewhere in the rap industry. A final type of rhetorical fallacy is red herring â€Å"that means dodging the real issue by drawing attention to an irrelevant one† (Hooper, etal 95). Kevin Powell blames the negatives in hip-hop on everything but the hip-hop culture itself, he thinks it is another reason for that. McLune also talks about rap lyrics that are bad, but doesn’t bring up the good rap lyrics about women. As a result of man’s betrayal of black women in hip-hop the black women is not respected in today’s society which has been talked about in several articles. Another author who addresses this issue is Johnnetta B. Cole in â€Å"What Hip-Hop has done to Black Women† Cole explains that it has been a growing war between Black men and women since the 60s and hip-hop is a significant and influential site of contemporary gender battles (Cole 90). Both authors state that hip-hop has generated a lot of profit from the way that rap artist talk down on black women. We can follow McLune’s proposal to boycott rap music and maybe just maybe they will realize what they are saying in their songs actually have an impact on the black community and that to make things better artist have to respect woman. Music is a big part in everyday life and it would be hard to get everybody on the same page as to boycott it, but something must happen because black women do need to be treated much better by black men. If society can manage to boycott rap music then artist would be forced to listen to the peoples concern and change their music for the better (McLune, 300). Works Cited Cole, Johnnetta B. â€Å"What hip-hop has done to Black women. † Ebony Mar. 2007: 90. Print. Hooper, M. Clay, Teta Banks, D. Marzette, Beth Arnette Wade. Eds. Analytical Writing: A Guide to College Composition I. Mason, OH: Cengage Learning. 2011. Print. McLune, Jennifer. â€Å"Hip-Hop’s Betrayal of Black Women. † Analytical Writing: A Guide to College Composition I. Ed. M. Clay Hooper, Teta Banks, D. Marzette, Beth Arnette Wade. Mason, OH: Cengage Learning, 2011. 296-300. Print.

Salmon Farming Essay -- essays research papers

Salmon Farming If you recently ordered salmon off the menu of your favorite restaurant, or purchased it from your local grocery store, chances are it was farmed. According to â€Å"Salmon of the Americas, an organization of salmon-producing companies in Canada, Chile and the United States, 70 percent of the salmon produced in British Columbia and Washington comes from salmon farms. If it weren’t for these farms, we would not have the luxury and abundance of this delicious and healthy food available to us year round. Salmon farming represents one very important way to feed the world and people want to eat more salmon and seafood- more than can be caught. Salmon farming began over 30 years ago and has become a huge industry. Experts say it’s the fastest growing segment of agriculture. Salmon farming plays an important role in the economies of many areas as well. Jobs and other economic benefits contribute to the value of salmon as much its role in good nutrition. Salmon is an oily fish rich in omega-3 fatty acids, a substance that almost certainly helps protect against heart disease and may also reduce the risk of cancer and Alzheimer's. There is one species of Atlantic salmon and five species of Pacific. Atlantic salmon account for almost 95 percent of the farmed salmon produced, and most of them are farm-raised on the pacific coast. Pacific species account for all of the wild salmon caught in the Americas and some of them are also farm-raised. No wild Atlantic salmon are fished commercially in North America, as they are an endangered species. Atlantic salmon have become the species of choice to raise on farms because they are more adaptable to the farming techniques and make better use of feed so they produce more salmon with less feed. Not everybody agrees however, that farmed salmon raised in net pens are healthy for the environment or for you to eat. Over the years, there have been numerous stories in the media that have pointed out the negatives of farm raised salmon. These arguments have ranged from wastes from salmon farms, the spreading of disease from farmed to wild fish, the negative impacts of farm raised fish escapes and interacting with native fish, and recently, the effects of farmed salmon consumption on human health. The latest issue that the media got there hands on and consequently got the public concerned, was a report that polychlorinated... ...sk for cancer. There is no need to be alarmed with high levels of contaminants when it comes to consuming any kind of salmon. What we do need to be alarmed about is the media reporting and their level of contaminants! Ronad A. Hites, Jeffery A. Foran, David O. Carpenter, M. Coreen Hamilton, Barbara A. Knuth, Steven J. Schwager (2004) study: Global assessment of organic contaminants in farmed salmon, Science 303:226-229. Centers for Disease Control and Prevention, National Center for Environmental Health Health Studies Branch Kevin Amos, National Aquatic Animal Health Coordinator, NOAA Fisheries Salmon of the Americas SOTA is an organization of salmon-producing companies in Canada, Chile and the United States whose mission is to improve health, awareness and dining enjoyment of consumers in North America by providing timely, complete, accurate and insightful information about salmon on behalf of the member companies. Ashley Dean, Shwartz,.Mark 2003. Salmon farms pose significant threat to salmon fisheries in the Pacific Northwest, researchers find. Stanford University American Journal of Clinical Nutrition, April 2002, 76:608-613. Pediatric Research, 1998, 44(2):201-209. Salmon Farming Essay -- essays research papers Salmon Farming If you recently ordered salmon off the menu of your favorite restaurant, or purchased it from your local grocery store, chances are it was farmed. According to â€Å"Salmon of the Americas, an organization of salmon-producing companies in Canada, Chile and the United States, 70 percent of the salmon produced in British Columbia and Washington comes from salmon farms. If it weren’t for these farms, we would not have the luxury and abundance of this delicious and healthy food available to us year round. Salmon farming represents one very important way to feed the world and people want to eat more salmon and seafood- more than can be caught. Salmon farming began over 30 years ago and has become a huge industry. Experts say it’s the fastest growing segment of agriculture. Salmon farming plays an important role in the economies of many areas as well. Jobs and other economic benefits contribute to the value of salmon as much its role in good nutrition. Salmon is an oily fish rich in omega-3 fatty acids, a substance that almost certainly helps protect against heart disease and may also reduce the risk of cancer and Alzheimer's. There is one species of Atlantic salmon and five species of Pacific. Atlantic salmon account for almost 95 percent of the farmed salmon produced, and most of them are farm-raised on the pacific coast. Pacific species account for all of the wild salmon caught in the Americas and some of them are also farm-raised. No wild Atlantic salmon are fished commercially in North America, as they are an endangered species. Atlantic salmon have become the species of choice to raise on farms because they are more adaptable to the farming techniques and make better use of feed so they produce more salmon with less feed. Not everybody agrees however, that farmed salmon raised in net pens are healthy for the environment or for you to eat. Over the years, there have been numerous stories in the media that have pointed out the negatives of farm raised salmon. These arguments have ranged from wastes from salmon farms, the spreading of disease from farmed to wild fish, the negative impacts of farm raised fish escapes and interacting with native fish, and recently, the effects of farmed salmon consumption on human health. The latest issue that the media got there hands on and consequently got the public concerned, was a report that polychlorinated... ...sk for cancer. There is no need to be alarmed with high levels of contaminants when it comes to consuming any kind of salmon. What we do need to be alarmed about is the media reporting and their level of contaminants! Ronad A. Hites, Jeffery A. Foran, David O. Carpenter, M. Coreen Hamilton, Barbara A. Knuth, Steven J. Schwager (2004) study: Global assessment of organic contaminants in farmed salmon, Science 303:226-229. Centers for Disease Control and Prevention, National Center for Environmental Health Health Studies Branch Kevin Amos, National Aquatic Animal Health Coordinator, NOAA Fisheries Salmon of the Americas SOTA is an organization of salmon-producing companies in Canada, Chile and the United States whose mission is to improve health, awareness and dining enjoyment of consumers in North America by providing timely, complete, accurate and insightful information about salmon on behalf of the member companies. Ashley Dean, Shwartz,.Mark 2003. Salmon farms pose significant threat to salmon fisheries in the Pacific Northwest, researchers find. Stanford University American Journal of Clinical Nutrition, April 2002, 76:608-613. Pediatric Research, 1998, 44(2):201-209.

Good Night Essay

Michelle Magorian’s heartwarming novel, Good Night, Mr. Tom, is not only a touching read but an intriguing one. It tells the story of eight-year-old William Beech, the abused boy of a troubled single mother. He is evacuated from London to a cozy town in the English countryside at the beginning of World War II, and finds himself in the care of Thomas Oakley. â€Å"Mister Tom,† as he is endearingly called by Willie, is known around the village of Little Weirwold as apathetic and gruff. Caring for Willie is just the kind of medicine he needs to turn his personality around, and it does Willie wonders as well. What really makes Good Night, Mr. Tom such a moving read is that it is easily relatable and sets readers up to care about the characters and appreciate their life in modern-day Maine. The events, characters, and setting of the story are very realistic, making the book easy to connect to. Magorian pays attention to detail and never skimps on descriptions, which makes a big difference. Take the dialog, for example. In Little Weirwold, where Willie stays with Mister Tom, villagers use a unique slang that is clearly recognizable in even the shortest of lines: â€Å"’E’s a spry ole thing, but he’s as soft as butter, ent you, ole boy? † This particular sentence is uttered by Tom himself as he convinces Willie that his dog is nothing to be afraid of. There’s more than just slang to be examined in that quote, however. From one simple sentence, it is easy to see how much Tom loves his dog. Phrases such as â€Å"ole boy† are associated with affection and fondness and are usually used by caring pet owners, a fact recognizable if you are a pet owner yourself. In addition to dialog and terms of endearment, Magorian creates situations that ninety-nine percent of the population has been through. In one instance, Willie and a few of his newly befriended pals walk into the school hall on the first day. They see the last remaining chairs to sit in right in the front row and excitedly grab them â€Å"afore the big uns get them. † Too late, the boys realize why their seats had been left empty: the children in front of them are sitting on the floor, â€Å"†¦ so that the five of them were now very exposed. † This prevents them from whispering or, as George says, slipping toffees in their mouths. Nearly everyone has been in a similar predicament when they think there is a great opportunity and then regret the decision to jump on it. Additionally, Magorian incorporates memorable elements of childhood. For example, classroom jobs are assigned in Willie’s homeroom: â€Å"Patsy was the milk monitor for the week. Mrs. Hartridge had taken to heating the milk, now the weather was so cold. She poured it into cups and Patsy carried them two at a time to the desks. † It is easy to picture the whole scene as the students thank Patsy for their milk and Patsy shrugs in response, eager for next week to arrive when she will be assigned the role of table cleaner. It is the specifics that Magorian includes that really make the book relatable to a broad audience. Perhaps it is partly due to this connectability that readers come to care about the characters so deeply. In the very beginning of the book, Tom is portrayed as an irritable recluse who has not yet overcome the loss of his wife and son. As soon as he takes in Willie, however, his attitude warms up and it is plain to see that he loves the boy. He still tries to hold on to some of his crustiness, but it becomes harder and harder for him not to melt around Willie. Take a look at this quote from early on: â€Å"‘You can put that ole bag down,’ he said gruffly. ‘You ent goin’ no place else. ’† Compare it to this one, an excerpt from the later half of the book: â€Å"‘Now you takes care of yourself, boy. You keeps up that ole drawrin’. You’ve a fine gift. If you runs out of pencils, you lets me know. ’† Since readers have watched Tom’s character brighten, they are able to establish a bond with the old man. They are proud of him for opening up and want others to see how he has changed. Just as Tom’s personality blossoms caring for Willie, Willie’s changes for the better under Tom’s care. When readers are first introduced to Willie, they take pity on him. He is a â€Å"†¦ timid, sickly little specimen† whose mother beats him regularly with a belt buckle. Readers read with wonder and glee as Willie grows mentally and physically. He becomes a playful country boy with a taste for adventure and lots of friends, and upon seeing this transformation the hearts of the readers burst with joy. Speaking of friends, the reader comes to like Zach as well because he welcomes Willie into the village with enthusiasm. The two boys become best buddies, and readers are thankful to him for befriending Willie in such a new and intimidating place. This appreciation is proved when Willie and Tom receive the awful news that Zach has been killed while visiting his parents in London. The story suddenly feels empty without Zach’s â€Å"wizard! Out of all the characters that the reader comes to care about, Zach is probably the most profoundly felt. There is no doubt, however, that readers think of all the characters with affection. While indulging in Good Night, Mr. Tom, readers have a lot going through their mind: not only are they relating to the story and connecting to the characters, but also coming to appreciate their own life in modern-day Maine. Between the mesmerizing crashing of waves on rocky beaches and the majestic mountains bordering the sea, there’s just not much to complain about Maine. Racism, sexism, and crime hardly ever make headlines in the local papers; besides, here in the twenty-first century such events are rare to begin with. However, when readers immerse themselves in this novel, all of that changes. Suddenly it is not out of the ordinary for such outdated crimes to be committed. Some of these offenses are minor, such as when Willie’s friend Carrie complains that her mom won’t let her wear shorts: â€Å"She’d been asking her mother for ages if she could wear shorts, but had been told that she’d turn into a boy if she did and no man would want to marry her. † A rule like that seems almost laughable now, and the stark difference in terms of acceptability is wake-up call to readers. Taking it a step farther, the condition of Willie’s mother’s London apartment is dreadful. It doesn’t help that a war is raging, but in comparison to today’s standards it is atrocious nonetheless: â€Å"There was a strong dank smell coming from somewhere. It was as if an animal had opened its bowels or peed somewhere. † To think that a grown woman is allowed to raise a child in such a place is incomprehensible. Perhaps it is not so unbelievable, however, when you consider a final example: the fact that the same lady abuses her son terribly both mentally and physically. She instills unrealistic ideas in Willie’s head such as the color red being sinful and that God will send him to hell for his wrongdoings. Not only this, but she beats him savagely, leaving large welts and bruises all over his body: â€Å"Something heavy hit him across the head and he sank into a cold darkness. He could still hear her screaming and he knew she was hitting him, but he felt numb and separated from himself. He had become two people and one of his selves was hovering above him watching what was happening to his body. † No one should go through anything like that, especially not a child. Such an experience seems even more appalling today because it is strictly against the law. Readers recognize without question how much twentieth century Maine has changed for the better after reading this novel. Because of the easy relatability, developed affection towards the characters, and grown appreciation of present-day Maine, Good Night, Mr. Tom is a truly touching read. Those who immerse themselves in its pages are in for a treat; they will find themselves connecting with the plot and really caring about the characters without even realizing they are doing so. Not only this, but after they put the novel down they will become aware of the fact that they are more thankful of what modern Maine has to offer. There is no doubt that you will be impressed and deeply moved by Michelle Magorian’s book.

Apple Marketing Strategy Essay

1. Apple Marketing StrategyApple has been so successful in these last years thanks to his fresh, imaginative way to think and do its business: awinning combination of exceptional products, great style and design, great strategy, innovative marketing, sleekand enticing communications.Apple owes its overwhelming success in the last years to the iPhone and to the smart iPod and iTunes productcombination, a combination of a great hardware piece with great style, great software, great performance, userfriendly interface, with a good e-business service. The iPod + iTunes halo effect and new great Mac computers andMac OS software did the rest in increasing Apple revenue stream. In the 5 years between 2003 to 2008 the Apple share value increased 25 times, from $7.5 to $180 per share. At july2008 prices, before the US Financial Crisis, Apple stock market capitalization was $160 billion.In January 2010 Apple shares topped the $210 mark.But even the best companies with the best products have bottleneck factors which often avoid full exploitation ofthe opportunities.The iPod.Few people are aware – and few market analysts too – that for the first 3 years the iPod was an absolute flop. TheiPod was launched in october 2001, and between 2001 and 2004 iPod sales were between 100-200 thousand unitsper quarter, very far from todays 10-20 million units per quarter, and the iPod sales were not even covering theproduct research & development costs. Then, in June-Aug 2004 something happened, and iPod sales began to grow strongly, quarter after quarter. Today,we all know where the iPod stands, and what a remarkable success it is.The iPod made the fortune of Apple, and it stands out as the major turning point in the company growth.Few people know that the iPod + iTunes business idea was not conceived inside Apple, but was proposed to Appleby an outside source, a music lover and Engineer named Tony Fadell.More on Tony Fadell and on the iPod marketing on iPod Marketing StrategyThe iPod marks another outstanding result in marketing:the annihilation of competitors. To know more see the analysis onThe iPod competitorsIt should be noted that, since the second generation of iPods in 2002, the iPods were made compatible not only withthe Mac operating systems but with Microsoft Windows operating systems as well.We should ask ourselves (and to Steve Jobs): how many iPods would have been sold if the iPods would had beencompatible only with Mac operating systems?Where the iPod is manufactured and assembledThe iPhone. The pipeline of new products which came out from Apple in the last years is impressive, and overwhelming. In 2007,with the successful launch of the iPhone, Apple has marked another milestone in its development and growth.And moreover, the iPhone enters a market – the market of mobile phones – a market which is mature, and saturated.Nonetheless, Apple has been able to develop a revolutionary product, and to change the paradigm in the mobile 2. Phone market.The iPhone is 5 years ahead of all its competitors. A wonderful product, amazing user interface, great design. It isnot only a mobile phone, it is a product between a mobile phone and a laptop computer. Even calling it asmartphone is not enough.In July 2008 Apple launched the second generation iPhone, the iPhone 3G.The iPhone 3GS.In June 2009 Apple launched its third generation iPhone: the iPhone 3GS.The iPhone 3GS has a 3 megapixel autofocus camera, video recording and editing capabilities, voice control, longerbattery life, 7.2 Mbps HSDPA internet connection. iPhone 3GS is twice faster than the iPhone 3G. The iPhone 3GSprices: $199 for the 16GB model, $299 for the 32GB model.more on the new iPhone 3GS on the iPhone 3GS page.More on iPhone Marketing on the iPhone Marketing Strategy page.Apple did great. no doubt. However Apple has done some serious mistakes.The most serious mistakes Apple has done concern marketing and distribution strategies in Europe.Apple has overlooked the European markets, and missing big numbers in unexploited sales. With better marketingstrategy, better communication and distribution, Apple could have made 300% more revenues in Europe in the last 4years. Apple Marketing in EuropeWe met with with Erik Stannow, Apple Vice President of Marketing for Europe & EMEA. We have been talking withErik Stannow about the marketing and distribution issues of Apple in the European markets and we gave somevaluable suggestions to improve the Apple marketing strategy and distribution in Europe.Well, it seems that in Cupertino they dont care so much about Europe.Steve JobsIf we talk about Apple success, about Apple great products, we need to talk about Steve Jobs. Steve Jobs has beenand is the great mind behind all this.Steve Jobs is a genius, he is a magician, too. He is the most skilled guy in introducing new products – â€Å"†¦ one morething† – the most skilled in presenting the key features, and he is a great communicator. Even more important, Steve Jobs has Vision. Vision in the strategy, Vision in the product development, Vision in thealliances.Apple Communication Strategy.Apple communication is sober, intriguing, simple, clear, minimalist and clever. And it has a style of its own. Both inthe tv ads, both in print ads, both in the online communications. A lesson to be learned by many companies in theworld. Well, of course when you have great products it is much easier to entice the costumers, but neverthelessdoing it with style and cleverness is a very good point. It boosts sales, but enhances the brand value too.The famous â€Å"I am a Mac, I am a PC† tv ads are a milestone in communications. Smart, simple, effective andhumiliating (for Microsoft †¦).More on Apple Communications and on the Apple Commercials â€Å"I am a Mac I am a PC† on the AppleCommunication Strategy page.

Home Sweet Home essays

Home Sweet Home essays Home Sweet Home by Winslow Homer depicts the scene inside a lively camp before the Union Army goes into battle; the makeshift tents that provide the only shelter at night, the stale hardtack by the fire, the hot tea boiling over the flames, the coarse fabric hanging in the sun to dry, the soldiers gear lying where it had been left the night before, the smell of soiled boots drying in preparation for combat and the sound of Union band playing patriotic tunes such as Battle Hymn of the Republic and "When Sherman Marched Down to the Sea (1). Directly across the Rappahannock River, which is faintly visible in the background, lies the Confederate Army as they too are enjoying their last few hours before battle; cooking dinner over small fires, sharing memories of less trying times and surely trying to drown out the Unions patriotic songs with their own such as When Johnny Comes Marching Home and Dixie, The Land of King Cotton (2) (3). However, the true meaning of Home Sweet Home lies in the middle of the Union camp with the two soldiers (6) dressed in blue. Both are in such deep thought, as if their immediate surroundings are suppressed by the memories of long forgotten feelings; fresh cornbread cooking in the stove, cherished laughter of children playing in the backyard, the comfort of sitting in a rocking chair by the warm fire, or maybe even chime of the grandfather clock reminding them that they are in the safety of home (4) (5). Time appears to have no bearing on the two Union soldiers (6) as they sit lost in thought. The painting suggests this moment of reminiscence was brought upon the two men (6) by the opened letter on the sitting soldiers lap. The picture offers no clues as to whom the letter is from, but it doesnt matter. A letter from anyone dear before a gamble with death catches a person off guard with bittersweet recollections, rem...

Preparation for professional practice. The WritePass Journal

Preparation for professional practice.   INTRODUCTION Preparation for professional practice. ) concluded that a lack of awareness and understanding in an organisation’s nursing management theories have shown that the way in which an organisation is managed can affect nurses’ confidence to communicate the need for change. Maddock (2002) argued that the approaches to change and the proposal thereof may be ineffective unless individuals’ management strategies are put in place to develop leaders.   ACCOUNTABILITY/ RESPONSIBILITY According to Marquis et al. (2009) one of the legal requirements of a registered nurse is accountability. Scrivener et al. (2011) identified that accountability involves the ability of the nurse to define every action he/she carries out. The (NMC, 2008) emphasised that   accountability is seen as being of great importance and a qualified nurse is accountable for his/her own actions such as supervision, delegation, creative acts, intervention, assessing a situation or follow-up concerns. NMC (2008) further explained that the entire health care professionals are accountable and responsible for any action, error or omission made in practice. Huber (2006) states that as members of a multidisciplinary team, nurses must maintain their professional accountability. Nurses should also be able to use their communication skills to make complicated information understandable, explain choices, offer reassurance, look out for side-effects and liaise with medical colleagues about the subsequent p rogress of individuals with mental health problems (Garon, 2012). This was seen as a critical aspect of the operation here with regular reviews being planned to evaluate the success of the change and to amend the program where appropriate. Furthermore, if a nurse is meant to delegate care to another professional or support worker, she/he must delegate effectively and should be accountable for the appropriateness of the delegation. During one of the author’s practice placements in the acute ward, a newly qualified nurse delegated the task of security nurse to an agency staff who was very new on the ward. This agency staff let one of the patients out of the ward, not knowing that the patient was on level 1 observation restricted to the ward and the patient absconded from the unit. This resulted in an investigation which revealed that the newly qualified nurse did not delegate the task properly and did not communicate effectively. This raised the question of accountability and responsibility. The specifics of the nurse’s role are identified as being responsible for assessment, planning, the delivery of care and the evaluation of nursing care for their patients (NMC, 2008). According to RCN, 2011), nurses are accountable and responsible, on a daily basis, carrying out patient care most of the time and acting as care provider. Nurses have the responsibility for communicating the relevant information necessary for the patient to receive their full nursing care provision (NMC, 2008).  Ã‚   (RCN, 1992) also states that with an increase in the level of responsibility and accountability, nurses need adequate training and competence to develop these changes. It is the responsibility of the nurses to make sure that patients are suitably dressed and eat their meals, while also managing their welfare rights and dealing with individuals’ psychological distresses; theses roles have to be carried out in conjunction with running organisational demands (RCN, 2011). INTER-PROFESSIONAL COLLABORATION Orchard et al. (2005) described inter-professional collaboration as a combination of different professionals working together in a partnership in order to achieve common goals, establish a therapeutic relationship, showing respect for others and the skilled therapeutic use of self. On the other hand, inter-professional collaboration means the adoption of multi-disciplinary and multi-agency working as the most effective route towards comprehensive mental healthcare (Audrey, 2003). However, Garon (2012) states that when talking about change in inter-professional collaborative team work, it is important to consider how staff members would need to be motivated to accept and welcome this change. It is also very important to select the right leader, which was a key advantage of this approach, to implement the change and involve all team members in the change process, as well as considering the safety of the patients, their comprehensive care and the stress the change might cause (NICE, 200 7b). CONCLUSION During this implementation of â€Å"Protected Mealtimes†, all the team members on the ward worked collaboratively, demonstrated excellent communication skills, showed motivation and were very enthusiastic and committed to the plan. Word count: 2,200. PART 2 THE PROFESSIONAL DEVELOPMENT PLAN (PDP) The purpose of writing this professional development plan is to think and reflect on a facet of the professional development experienced by the author during their three-year course. It will also enable the author to work efficiently and effectively in their areas of weakness and help   to sustain areas of strength, as well as developing delegation skills in the nursing environment, upon qualification. In order to accomplish these goals, a plan utilising SMARTER theory (Specific, Measurable, Realistic, Timely, Ethical and Recorded/ Reflective (Appendix 1) is proposed. During the three years of nursing training, the author of this essay has utilised Gibbs Reflective Cycle (1988), as a framework for reflection on day-to-day actions, strengths and weaknesses. According to Brechin (2000), reflection means not only thinking about a situation, but also using it as a form of systematic appraisal of the events that have occurred and as an examination of an individual’s ability to le arn from the experience and influence future practice. During this placement in the acute ward, the author discovered that delegating duties to staff when co-ordinating shifts was a far more complex issue than originally anticipated. The RCN (2006) described delegation in nursing as a process of entrusting or allocating responsibility to another person who is seen as being able to carry out such a task. The Nursing and Midwifery Council (2008) states that a nurse’s   job cannot be completed or carried out without delegating some part of the care functions to others, as it is highly impossible to deliver total care for different patients with different care needs. Barr and Dowding (2008) in their research emphasised that delegation is a critical leadership skill that must be learned. This became evident when considering a situation which emerged when dealing with a violent patient in a ward environment. In order to delegate tasks relating to this individual it was necessary to use confidence, communication, courate, compassion, competence and care. On the whole this was doen relatively well by myself however it was found that the newly qualified staff nurse is more likely to be unfamiliar with the procedure delegated to him and this made communication a more vital so that guidance could be obtained. Having identified a weakness in the authors ability to delegate, this communication between the two parties in the case mentioned above was used as a clear example of how greater comfort from the process of delegation could be obtained. This would in turn improve confidence. By watching delegations within the ward environment it became apparent to the author that there were greater difficulties when the manager used the autocratic style and this often created hostility amongst other staff and may hinder creativity and improvement. This brought the manager’s delegation skills into question. There was also an increased danger that the more junior member of staff would find themselves unsupervised in an inappropriate and unacceptable way according to RCN (2011). This leadership style as described by Bass 2008 as creating difficulties. Where better delegation communication were used the author was much more comfortable with the delegation process as they were aware that the process would be used appropriately and would be successful. With this in mind the PDP going forward would focus on risk management and controlling the process without following an autocratic style which would lead to loss of control when delegating. CONCLUSION The author of this essay has learned from undertaking this assignment that delegation not only saves time, but is also an essential skill which a registered nurse must posses; it is also requires good leadership and is an important role for every nurse involved in health care delivery. Through this Personal Development Plan (PDP), personal areas of weakness have been identified which the author is currently striving very hard to correct.   REFERENCE LISTS Allan, E., 2007. Change management for school nurse in Scotland. Nursing Standard. 21, (42) 35-39. Allan, E., 1988. Planning a psychiatric intensive care unit. Intensive Care for people with serious mental illness. Hospital and Community Psychiatric, Vol- 39. Bass, B.M., 2008. The Bass Handbook of leadership: Theory, Research and Managerial Applications. 4th ed. New York:   Free Press. Bass, B.M., and Avolio, B.J., 1994. Improving organizational effectiveness through transformational leadership. London: Sage. Braine, M., 2006. Clinical governance: applying theory to practice. Nursing Standard. 20, (20) 56-65. Brechin, A., 2000. Introducing critical practice. In Brechin, A., Brown, H. Eby, M., eds. Clinical practice in Health and Social Care. London: Sage Cummings, J., 2012. Developing a Vision and Strategy for Nursing, Midwifery and Care- Givers, tinyurl. Com/c89xe4x [Last accessed:   May 2 2012]. Cherry, B., and Jacobs, S., 2995. Contemporary Nursing: Issues trends and management. 3rd ed. Elsevier: Health Science. Christie, P., and Robinson, H., 2009. Using a communication framework at handover to boost patient outcomes. Nursing Times, 105,(47) 13-15. Crevani, L.,Lindgren, M., Packendororff, J., 2010. Leadership, not leaders: on the study of leadership as practices and interactions. Scadinavavian Journal of Management. 26 (1)77-86. Cummings, G., Lee, H., Macgregor, T., 2008. Factors contributing to nursing leadership: a systematic review. Journal of Health Services. Research and Policy. 13(4) 240-248. Department of Health, 2008. Code of Practice: Mental Health Act 1983. London: DoH. Doran, G.T., 1981. There’s SMART way to write management’s goals and objectives. Management Review. 70, (11) 35-36. Food in Hospitals National Catering and Nutrition Specification, 2008. [Last accessed on 30 May 2013]. Garon, M., 2012. Speaking up, being heard: registered nurse’ perceptions of workplace communication. Journal of Nursing Management. 56, (2) 35-39. Green, T., Heath, I., 2010. Measuring Relationship. London: The King’s Fund. Gibbs, G., 1988. Learning by doing: A Guide to Teaching and Learning Methods. Oxford Further Education: Oxford. Hersey, P., Blanchard, K.H., and Johnson, D.E., 2001. Management of organizational behaviours: leading human resources. 8th ed. Upper Saddle River, NJ: Prentice- Hall. Huber, D.L., 2010. Leadership and nursing care management.4th ed. Maryland Heights: Saunders Elsevier. Huber, D.L., 2006. Leadership and Nursing Care Management. 3rd ed. Lowa. The University of Lowa: The University of Lowa. Maddock, S., 2002. Making modernisation work: new narratives change strategies and people management in the public sector. International Journal of public Sector Management. 15, (1) 13-43. Marquis, B.L., and Huston, C.J., 2009. Leadership roles and management functions in nursing: theory and applications. 6th ed. London: Wolters Kluwer Health/ Lippincott William and Wilkins. McConnell, C.R., 2007.   The effective Health care Supervisor. 6th ed. Sudbury, MA: Jones and Bartlet Publishers. McKimm, J., and Held, S., 2009. The Emergency of Leadership Theory: From the Twentieth to the Twentieth-First Century. In: McKimm, J., and Phillips, K., eds. 2009. Leadership and Management in Integrated Services. Exeter: Learning Matters. Ch1. National Institute for Clinical Excellence, 2007b. How to change practice. London: NICE. National Institute for Innovation and Improvement, 2013. NHS Change Model: Our Shared Purpose. Tinyurl, com/bwefn79 [Last accessed: May 2 2013]. National Patient Safety Agency 2007.Protected Mealtimes review Findings and Recommendations Report. Nursing and Midwifery Council, 2008. The Code: Standards of Conduct, Performance and Ethics for Nursing and Midwives. London: NMC. O’Connell, B., Macdonald, K., and Kelly, C., 2008.Nursing handover: time change. Contemporary Nurse. 30 (1) 2-11 Creating a Culture for Interdisciplinary. Orchard, C.A., Curran, V., Kabene, S., 2005. Creating a Culture for Interdisciplinary. Collaborative Professional Practice. Medical Education. Rolfe, P., 2011. Transformational leadership theory: What every leader needs to know. Nurse Leader. 9, (2) 54-57 Royal College of Nursing. 2012b Health and Social Care Act 2012. Tinyurl.com/HealthSocialCareAct2012 [Last accessed May 9 2013]. Royal College of Nursing, 2011. Accountability and Delegation: What you need to know. Royal Collage of Nursing. London:   RNC. Rosener, J.B., 1990. Ways women lead. Harvard Business Review. In Barker, P., 2009. Psychiatric and Mental Health Nursing. The Craft of Caring. 2nd ed. London: Hodder Arnold. Scrivener, R., 2011. Accountability and Responsibility: Principles of Nursing Practice. Nursing Standard, 25, (29) 35-36. Scott, L., and Caress, A.L., 2005. Shared governance and shared leadership: meeting the challenges of implementation. Journal of Nursing Management, 13(1) 4-12. Tomey, A.M., 2009. Guide to nursing management and leadership. 8th ed. St Louis, MO: Mosby/ Elsevier. Yoder-Wise, P., 2011. Leading and Managing in Nursing. 5th ed. St Louis: Elsevier Mosby. APPENDIX- 1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   S.M A.R.T.E.R PLAN          SPECIFICS   Ã‚   Within six months of the preceptor-ship course, there will be a need to build better confidence that will improve communication skills which will support the author in their nursing career. MEASURABLE How can one ascertain that the intended outcomes have been achieved? The learning outcomes will be gained via the professionals consultants, occupational therapist, staff nurses and preceptor-ship mentor involved. The author is confident that these professionals have the necessary assertive skills that will help achieve the desired learning outcomes. Achievable The intention is to attend training courses, discuss any difficulties experienced with the preceptor-ship mentor or manager of the ward or any member of staff, and integrate the proposal as advice. REALISTIC Within three months of completion of the nursing course, it is anticipated that the author will be able to demonstrate effective leadership, delegating tasks properly, and entrusting responsibility to a person who is perceived as being able to carry out these tasks by utilising one’s newly gained assertiveness skills. TIMELY   Within three months of registration, an evaluation of achievements will be carried out and competencies will be examined frequently by the preceptor-ship mentor. The aim is to be constantly monitored by members of the team and to reflect upon performance and the impact of these actions. If there are any obstacles to achieving these goals or any concern from the team about the author’s approach, these issues will be discussed with the preceptor-ship mentor or ward manager, as this will facilitate the development of ongoing skills.       ETHICAL Being knowledgeable about ethical issues such as social and cultural, rights, confidentiality and being aware of how this might impact on one’s practice. As a nurse there is a need to ensure that the patient’s autonomy is respected.    RECORDED/REFLECTIVE Reflection on personal strengths, weaknesses, opportunities and threats (SWOT), on a regular basis.                      Appendix 2 – SWOT Analysis    MY STRENGTHS The SWOT analysis has helped me to develop, maintain a learning environment in which both education and lifelong learning are seen as integral to clinical setting, to work and focus on the goals and strategies, enable me to grab the opportunities I would love to achieve and work very hard to reduce my weakness and increase my strength. With the aid of SWOT analysis, I have been able to identify my strength as being a good team player, good listener, a good communicator and interacting well with my colleagues and patients. Showing compassion to my patients and having the ability to work under pressure. I like taking the lead and I am always happy when people appreciate me, it makes me happy and also motivates me.                MY WEAKNESS I identify my weakness as being easily distracted, tending to carry out many tasks at a time and I am always fearful of making mistakes.   I also felt that there are some areas I lack leadership skills such as being a good delegator because Barr and Dowding (2008) in their research emphasised that delegation is a critical leadership skill that must be learned. I find it complex to delegate duties when coordinating shifts. OPPORTUNITIES My opportunities are to update my knowledge in relation to the new pre-registration courses which include existing educational, personal and professional career development within the establishment.   During this my practice placement I also had the opportunity to learn and share ideas with my colleagues, had the opportunity for questioning and giving feedback. THREATS My threats   Ã‚  are whilst on this practice placement, I found some areas very stressful.   I discovered that some of the mentors were unfamiliar with the new- pre registration programme and unaware of the needs of the nursing students in relation to the learning opportunities or activities . Appendix 3   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Service Improvement Activity – Notification Form Student Details Student SID Number: 0820968 Details of student pledge on which the proposed improvement is based. I must treat individuals kindly and considerately.   I will provide a high standard of practice and care at all times. I will respect individuals’ confidentiality. I must show compassion and unconditional positive regard to my clients. I must disclose information, if I believe some one may be at risk of harming him/her self in line with the law of the country in which I am practising. I must listen to individual in my care and respond to their concerns and preferences. Details of proposed service improvement project/activity: The service improvement initiative is to facilitate Protecting Patient Meal Time in the Psychiatric Intensive Care Unit (PICU).   The purpose of this service improvement is to help and manage mealtimes without unnecessary and avoidable interruptions. Mealtimes are not only a vehicle to provide patients with adequate nutrition, but also provide an opportunity to support social interaction amongst patients. Reason for development: During my practice placement in the PICU. I discovered that there have been a lot of interruptions and argument between some patients and staff during meal time and also staff members who supposed to assist during meal time always claimed to be very busy. This made me choose to introduce to the team about â€Å"Protected Mealtimes†.   This development is to support those patients who were finding it very difficult to eat or drink. Time spent on the project/activity: The service improvement lasted for the period four weeks because I first and foremost had the meeting with the multidisciplinary team members before introducing the change to the patients. Resources used: National Health Service (NHS boarder) Evidence on topic relating Protecting Meal Time Information from in the internet. Policy and regulation from the trust Text book Some information from dietician. Who will be involved? The ward consultant My mentor as a nursing staff, Occupational therapist staff Support worker The ward manager The dietician Myself( a student nurse) Future plans: The future plans are for me to distribute leaflets to the other professionals for them to read it in the internet and be awareness of the protecting meal time. Date discussed with clinical staff in placement area:

The Difference Between Sessions and Cookies in PHP

The Difference Between Sessions and Cookies in PHP In PHP, visitor information designated to be used across the site can be stored in either sessions  or cookies. Both of them accomplish much the same thing. The main difference between cookies and sessions is that information stored in a cookie is stored on the visitors browser, and information stored in a session is not- it is stored at the web server. This difference determines what each is best suited for. A Cookie Resides on the User's Computer Your website can be set to place a cookie on a users computer. That cookie maintains information in the users machine until the information is deleted by the user. A person may have a username and password to your website. That information can be saved as a cookie on the visitors computer, so there is no need for him to log in to your website on each  visit. Common uses for cookies include authentication, storage of site preferences, and shopping cart items. Although you can store almost any text in a browser cookie, a user can block cookies or delete them at any time. If, for example, your websites shopping cart utilizes cookies, shoppers who block cookies in their browsers cant shop at your website. Cookies can be disabled or edited by the visitor. Do not use cookies to store sensitive data. Session Information Resides on the Web Server A session is server-side information  intended to exist only throughout the visitors interaction with the website. Only a unique identifier is stored on the client side. This token is passed to the web server when the visitors browser requests your  HTTP address. That  token matches your website with the visitors information while the user is at your site. When the user closes the website, the session ends, and your website loses access to the information. If you dont need any permanent data, sessions are usually the way to go. They are a little easier to use, and they can be as large as needed, in comparison with cookies, which are relatively small. Sessions cannot be disabled or edited by the visitor.  Ã‚   So, if you have a site requiring a login, that information is better served as a cookie, or the user would be forced to log in every time he visits. If you prefer tighter security and the ability to control the data and when it expires, sessions work  best. You can, of course, get the best of both worlds. When you know what each does, you can use a combination of cookies and sessions to make your site work exactly the way you want it to work.

Rate Making Formula vs. Bonds Research Paper Example | Topics and Well Written Essays - 8000 words

Rate Making Formula vs. Bonds - Research Paper Example The rules will cost $800 million annually until 2014 in addition to $1.6 billion already spent annually under its predecessor, CAIR, in capital investments. The industry players say that the rule is the most costly and burdensome to the business and consumers and analysts say that it is likely to increase consumer bills by an estimated 40 to 60 percent by 2014 . Consumer advocacy groups have also come out to fight the utility rate hikes as well as the CSAPR that are adding the cost burden to their bills. This explains why three dozen lawsuits had already been filed by November 2011 and their adversarial nature . This is just one example of compliance costs struggle that environmental regulations bring . As energy utilities attempt to reach the set compliance standards, whether by capital investment, or adopting different operational strategies, or adopting new and cleaner technologies costs will be incured. Since these costs are associated with environmental compliance, utilities wil l argue that they should be included into rates, and ratepayers will be disinclined to bear costs . Municipal bonds are better alternatives to recoup environmental compliance costs while eliminating cost shifting to consumers and ensuring implementation of environmental regulations in a less adversarial atmosphere. This will eliminate much creditworthiness and the revenue deficiency risk utilities bear from environmental compliance, allowing utilities to operate more efficiently and thus keeping energy prices low.... As energy utilities attempt to reach the set compliance standards, whether by capital investment, or adopting different operational strategies, or adopting new and cleaner technologies costs will be incured. Since these costs are associated with environmental compliance, utilities will argue that they should be included into rates, and ratepayers will be disinclined to bear the costs5. Municipal bonds are better alternatives to recoup environmental compliance costs while eliminating cost shifting to consumers and ensuring implementation of environmental regulations in a less adversarial atmosphere. Currently as a general rule, environmental compliance costs are recoverable in rates because these costs are not costs that an energy utility can chose to incur; they must incur them6. In ratemaking, a PUC may deem that a measure taken by a utility was not the most economical or efficient way to reach compliance, therefore, reject to include the cost into the rate. Using municipal bonds to recoup environmental compliance costs eliminates this cost shifting struggle7. The proposed bond will be a private activity bond which will be issued to recoup short term loans that the county will take from Qualified Energy Conservation Bond (QECB) on behalf of the electric utility company. This is because counties within a state are allocated their amount according to population as stipulated in the QECB Formula Allocations. This will be given in a lump sum upon approval by the Department of the Treasury at low interest rate and which 10% of it will have to be used in the first six months and the rest in two years time8. The county will then issue general obligation municipal bonds to repay for the QECB loan plus interest. This will eliminate much

Terrorist Group Profile and Homeland Security Policy Term Paper

Terrorist Group Profile and Homeland Security Policy - Term Paper Example Following the September 11, 2001 attacks on the United States World Trade Center and the Pentagon, the United States under the Bush Administration launched an attack on the stronghold of the Taliban Militia in Afghanistan because they were harboring the Al-Qaeda who were found to have been the mastermind of the terrorist attacks that occurred on American soil in September 11, 2001 (Encyclopedia Britannica, 2011). The United State’s invasion of Afghanistan in 2001 led to the defeat of the Taliban forces; and Al-Qaeda lost its primary training camps for would be terrorists. The destruction of the Al-Qaeda’s main training ground however did not prevent the group from making other numerous attacks against the United States, its personnel (civilian and military), and its allies from different parts of the world. The reason behind this is that Al-Qaeda has other cells or hidden bases in other countries that its members can use to communicate with the leaders of the group. Asi de from this, it has forged alliances with other extremist groups in the world, hence establishing its roots locally without the need for the leaders like Osama gin Laden to be personally present within a given place or country that is targeted for an attack (Encyclopedia Britannica, 2011). Al-Qaeda’s Ideology The ideology of the Al-Qaeda group in the beginning is mainly based in the performance of the jihad, where all Muslims are called forth to destroy and kill American servicemen and civilians including their allies who are located in Muslim countries especially Saudi Arabia. Since Al-Qaeda considers the United States and its allies evil, it is their belief that they must find ways and means to make â€Å"jihad† or perform a struggles against the so called evil forces of the West... Terrorist Group Profile and Homeland Security Policy The policies that will be discussed here are solely based on the written directives and guidelines built by the National Homeland Security Department, which will serve as the basis on how the United States will make means and ways to counter potential terrorist attacks to keep the nation safe. The first part of this paper will talk about the terrorist group Al-Qaeda. The discussion will give enlightenment as to how the group evolved after the Afghan War. The group’s ideology, tactics, targets and capability will likewise be pointed out. The second part of the paper will talk about the National Homeland Security policies in relation to terrorism. The policies will initially be introduced and will be evaluated against the data or information gathered about Al-Qaeda in the conclusion. Compared to other terrorist groups, Al-Qaeda fares better in terms of member support that does not only stem from the countries of each leaders and strategists. It is a well-footed radical organization, which proved to be able to render massive destruction that does not only cripple the economy of a country but puts fear in the heart of its citizens. Although Al-Qaeda is currently considered to be quite unbreakable due in part to its cells in other countries worldwide, the implementation of the Department of Homeland Security’s policy on general aviation security and the policy on proper information sharing can hinder the repeat of the September 11, 2001 attacks in the United States.

Accounting and Finance will send you fquestions file Essay - 1

Accounting and Finance will send you fquestions file - Essay Example s that both the companies are efficient in utilizing their capital and equity to generate sufficient profits despite the fact that Wimbledon has a higher ratio than Kensington. The Net Profit Margin and Gross Profit ratio of Kensington are higher than that of Wimbledon. To make it worse, the ratios of Wimbledon are below the industry averages (Bull, 2008). The total assets turnover and non-current assets of Wimbledon is higher than that of Kensington. The ratio of Kensington was lower than the industrial averages. This implies that Wimbledon is efficient in utilizing its total assets and non-current assets to generate sufficient revenue. Apart from receivables collection period of Wimbledon being below the industrial averages, it is also below that of Kensington (Tennent, 2008). This shows that Wimbledon is very efficient in collecting its debts. The Inventory holding period follows the same trend as the receivables collection period. This reveals that Wimbledon is efficient in converting its inventory since it holds them for a short period (Berman, Knight and Case, 2013). The current ratio and decisive test ratio of both the two companies are below the industrial averages. This is despite the fact the current ratio of the two companies are above the one implying that both the two companies can at least service their current obligations with their current assets. The debt-equity of Wimbledon is below both that of Kensington and the industrial average implying that it is not heavily geared (Barrow and Barrow, 2008). Considering the above analysis, it is highly advisable that Chelsea Plc. should acquire Wimbledon than Kensington company since it has financial ratios indicate better financial performance. The directors of Chelsea Plc. should consider other information such as cash flow statements and company policy before of the two companies before making their final

Proj Risk Mgmt Essay Example | Topics and Well Written Essays - 1250 words

Proj Risk Mgmt - Essay Example Strategies to control the risks are identified, plans are established on how to deal with the risk, and the correct action is taken (PMBOK, 2008, pp 309). Risk audits are also carried out to examine the value of the risks responses when dealing with the cause of the risk, and how effective the risk management plan is. When conducting the risk management, trend analysis is used to monitor performance of the project. Technical measurements compare technical accomplishments during a project implementation to the project management schedule. Moreover, the technical performance can be used to compare the results of the management plan with the targets. In order for the risk management plan to be effective, reserve analysis is carried out to compare the amount of reserve that has remained to the total amount of risk remaining. In addition, the amount of time required to tackle a risk depends on the number of risks identified (PMBOK 2008, Pp 310). Project schedule slippage This term means t he delay in the completion of a project from the estimated time scheduled for completion. A project can be delayed due to various reasons such as; lack of proper planning, re-doing of a particular section of work for some time hence taking over the expected time, lack of enough resources for a project to be completed on time, proper planning and willingness to carry out the task. A lot of time is wasted when resources, tools, and equipments run out of stock, thus the employees have to wait for delivery. Indeed, this wasted time is not accounted for. Another factor to consider is the time wastage due to un-inevitable event, for instant, the illness of a coordinator will require waiting until he gets better or hiring a new one who will take time to familiarize with the project. Schedule delay may cause problems to the owners and contractors of that project in that, the additional time added may amount to many unplanned added costs. Therefore, it is important for every project to be ma naged to a schedule (Hullet, 2009, pp, 1). Diagnostic metrics This metric is used to provide information on a system. Diagnostic metrics assess the situation of a system, detect any anomalies, and forecast on future problems based on the latest date. The root cause of a variance is usually determined via the use of metrics. With the cause of each variance identified, it easy to know what measures to take. After dealing with the main variance problem, it is easier to tackle related problems that will arise in the project (Kendrick, 2010, pp 278). However, â€Å"metrics can be used to detect changes, make performance and progress visible, evaluate progress evaluation, and trigger process improvements† (Kendrick, 2009, pp 237). Since incorrect activity duration estimates may push all personnel into work too early or too late, how can a Project Manager motivate their teams by learning more accurate estimating? First, a manager can match a task to an employee depending on his avai lability, such that, he is sure that the task will be completed within the agreed time. This strategy makes it possible for an employee to dedicate his effort on the assignment since the manager relies on him. Secondly, the manager may reallocate assignments to those employees who have fewer assignments. This creates a sense of equality among employees. A manager can also assign critical part of an

Book Review on Song of the Hummingbird Essay Example | Topics and Well Written Essays - 750 words

Book Review on Song of the Hummingbird - Essay Example We can examine that Aztecs were willing and also trying a lot to make peace by doing work with Spaniards but Spaniards totally against with Aztecs and not willing to unite with them. Author also portrayed that Spaniards createsproblems with Aztecs and also they didn’t even try to understand the Mexican Culture, for this act which pertained to the devil; author saw lot of human sacrifices for this act.Mostly people at that time agree with Limon that people should understand each other because if they are not united then several problems occurred between people just like Aztecs and Spaniards. This story takes place in newly colonized Mexicoafter thirty years of Aztec Empire. Author is continuously against of war, racism and class problems. Limon argue about that people get ways from colonized mind and give the value of beauty and making love and understand each other. Graciela Limon wrote this novel in 1996 about the fall of Aztecs and discuss the end era of Mexicans by Spanish conquers. Author expresses the views of a struggling, indigenous and powerful old woman her name is Huitzitzilin for easiness people pronounce her name â€Å"Hummingbird†. Theme of starting chapters of this book is transcription of Huitzitzilinand this transcription is basically the device of this book. In other chapters it reveals that protagonist of this story is Huitzitzilin or HummingBird was a Nobel Mexica means Aztec at birth. Her age is almost 20 years old when Spaniards arrived in Mexica then after sometime these Spaniards known as Tenochtitlan. In the start of novel author writes that â€Å"Like most of her people she experienced the awe caused by those bearded white men when they first arrived; wonderment that soon gave way to outrage of seeing the devastation of her land, the disruption of her life and the end of civilization as she knew it†. From these points author narrates the powerful images and expresses the passion of a story which is the

Mental Illness Research Paper Example | Topics and Well Written Essays - 750 words

Mental Illness - Research Paper Example This is one area that may have needed a change in the carrying out of the study. In my opinion, it would be best to have families record some of the behavioral changes that they have witnessed since the closing of the study. This would provide ample information about the progress of the education and techniques taught during the study. In light of the above, there are some things that I would strive to change, for instance; the focus placed on families would have to be increased. It is evident from the study that children do not have specific techniques that could help in diagnosing and treating their psychosocial disorders. Only adults are reported as having such techniques, which are designed to cater to their needs such as the expressed emotion model discussed in the study (Fristad, Goldberg-Arnold & Gavazzi, 2003). According to the study, the above mentioned technique deals with adults. However, it can also pave way for the understanding of children, and their relationships with their parents. This is by allowing researchers to connect with everyone in the families that are participating in the study. The concept of expressed emotion is a way in which researchers assume that individuals previously diagnosed with a mood disorder may relapse. In my opinion, trying to find a suitable model/technique that caters to both the parents and their children would be the best way to go about this study. Psychoeducation is a means of trying to reduce the levels of the EE (Fristad, Goldberg-Arnold & Gavazzi, 2003). This education involves trying to connect people; namely; the therapeutic team and the families being tested. This relationship may lead to understanding between the parties involved, hence; better management. This may be the best as it connects parents, families, and children together as they all try to comprehend the nature of their problems. Researchers can develop trust and establish a common ground on which everyone may understand what they need to do, an d when to do it. Population average may give a rough estimate of the entire area, and all that is required to come up with conclusive results from that area from selected participants. Setting up modern-day research facilities may work toward having families being studied keenly and monitored closely for any changes in behavior. The manic and depressive states of the affected parties may be easily monitored in these areas, which may allow research teams a better insight into how to deal with the participants. Children may also have different activities depending on their age-groups and characteristics. Sports and games are one way to do this. Having them interact with each other may determine the extent to which they might be affected by some of the common disorders that are present (Fristad, Goldberg-Arnold & Gavazzi, 2003). Developing research questions that are out to provide information on past and previous behavioral patterns may be part of the changes to be done. Past and prev ious behavioral patterns, for example; unexplained mood changes and behavior change in different time spans may assist in determining the level at which people are in terms of disorders These tendencies are checked to determine the possible psychological symptoms and relapse of individuals to their past disorders and psychosocial tendencies. This is a way of looking at how individuals, for example; children, may be affected

Book Review on Song of the Hummingbird Essay Example | Topics and Well Written Essays - 750 words

Book Review on Song of the Hummingbird - Essay Example We can examine that Aztecs were willing and also trying a lot to make peace by doing work with Spaniards but Spaniards totally against with Aztecs and not willing to unite with them. Author also portrayed that Spaniards createsproblems with Aztecs and also they didn’t even try to understand the Mexican Culture, for this act which pertained to the devil; author saw lot of human sacrifices for this act.Mostly people at that time agree with Limon that people should understand each other because if they are not united then several problems occurred between people just like Aztecs and Spaniards. This story takes place in newly colonized Mexicoafter thirty years of Aztec Empire. Author is continuously against of war, racism and class problems. Limon argue about that people get ways from colonized mind and give the value of beauty and making love and understand each other. Graciela Limon wrote this novel in 1996 about the fall of Aztecs and discuss the end era of Mexicans by Spanish conquers. Author expresses the views of a struggling, indigenous and powerful old woman her name is Huitzitzilin for easiness people pronounce her name â€Å"Hummingbird†. Theme of starting chapters of this book is transcription of Huitzitzilinand this transcription is basically the device of this book. In other chapters it reveals that protagonist of this story is Huitzitzilin or HummingBird was a Nobel Mexica means Aztec at birth. Her age is almost 20 years old when Spaniards arrived in Mexica then after sometime these Spaniards known as Tenochtitlan. In the start of novel author writes that â€Å"Like most of her people she experienced the awe caused by those bearded white men when they first arrived; wonderment that soon gave way to outrage of seeing the devastation of her land, the disruption of her life and the end of civilization as she knew it†. From these points author narrates the powerful images and expresses the passion of a story which is the

Project Proposal & Outline Essay Example | Topics and Well Written Essays - 500 words

Project Proposal & Outline - Essay Example ny others to perform research on various subjects, communicating with others about assignments, engaging in educational discussions via social media groups as well as communicating with their tutors through the same social media channels. There is however controversies surrounding the social media use as mentioned to the social media users. The negatives include the lack of privacy which leads to exposure of personal information to hackers. Cyber bullying is another negative consequences and especially to the underage children who also have social media accounts. Christofides, E, Muise, A. & Desmarais, S. (2012, January). Risky Disclosures on Facebook: The Effect of Having a Bad Experience on Online Behavior. Journal of Adolescent Research, 27(6): 714-731. Retrieved from: http://eric.ed.gov/?id=EJ983641 Debatin, B., Lovejoy, J., Horn, A. & Hughes, B. (2009, October). Facebook and Online Privacy: Attitudes, Behaviors, and Unintended Consequences. Journal of Computer- Mediated Communication, 15(1): 83-108. Retrieved from: http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2009.01494.x/full Miah, M., Omar, A. and Allison-Golding, M. (2013, June). Effects of Social Networking on Adolescent Education. Information Systems Education Journal, 11(3): 90-100. Retrieved from: http://isedj.org/2013-11/N3/ISEDJv11n3p90.pdf Ozmen, B. & Atici, B. (2014).The Effects of Social Networking Sites in Distance Learning on Learners’ Academic Achievements. European Journal of Open, Distance and E- Learning, 17(2); 60-74. Retrieved from: http://www.eurodl.org/materials/contrib/2014/Ozmen_Atici.pdf Tham, J. & Ahmed, N. (2011). The usage and implications of social networking Sites: A survey of college students. Journal of Interpersonal, Intercultural and Mass Communication, 2(1), 1-11. Retrieved from:

Cloud Computing Essay Example for Free

Cloud Computing Essay How did Ericsson benefit from Amazon Web Services (AWS)? According to Amazon’s Web Service website, it gives users the option to run just about everything using their service applications. By incorporating cloud computing, users are able to cut variable costs to a more attractive scale for the business by eliminating costly administrative and hardware fees. Due to remote access, Ericsson was able to immediately take advantage of AWS’s benefits since the infrastructure was already up and running. Demands change quickly and it’s important for a company to be able to adjust accordingly. By using the cloud system, Ericsson was able to employ software updates and new applications quickly and more effectively. AWS services hundreds of thousands of customers in more than 190 countries, making their global infrastructure far more expansive than competitors; this allowed Ericsson to have data centers in various parts of the world. According to information provided in the case study, Ericsson chose AWS because they felt it was â€Å"the most integrated public cloud provider in the Rightscale Cloud Management Platform (Rightscale)†. Amazon EC2, Amazon S3, and RightScale Amazon EC2 The AWS website describes Amazon Elastic Compute Cloud (Amazon EC2) as a web service that provides resizable compute capacity in the cloud, making web-scale computing easier for developers. It also allows you to quickly scale capacity up and down if and when your computing requirements change. Because this system works on a â€Å"pay-as-you-go† method, you only pay for the capacity you use which is a great option from an economic stand point. Amazon S3 Amazon S3 is described quite simply on the AWS website—storage for the Internet. It makes a developer’s job easier by providing for more convenient Web-scale computing. It gives them access to the same high quality infrastructure that Amazon uses to run its global network. With Amazon S3, one can store any amount data, anywhere, and have total access to it at any time via the web. The main purpose of this service is to â€Å"maximize benefits of scale and pass them on to developers† (AWS Website, 2012). RightScale RightScale is your bridge between applications and your cloud infrastructure. It allows for easy deployment and management of apps across not only   public clouds, but private and hybrid ones as well. RightScale configures efficiently and also provides organizations with better overall command of the cloud computing infrastructure and applications. Server management is an important aspect of using the cloud, and with this service, the company can scale and monitor more effectively, enhancing control. Organizations view the portability of RightScale as a huge incentive because it provides for greater flexibility and less restriction in a sense of provider options. Security Concerns How to Cope With Them Naturally, with any cloud-based service, there are lots of security concerns, including but not limited to, recovery issues, who has access to sensitive information, and data location. Recovery Issues In the event that the organization loses information or experiences a tragic situation, the vendor who is sponsoring the cloud-based service should have a detailed and easily executable plan in place to resolve the issue and make the process of recovery as painless as possible. It’s also important that both parties agree to the terms beforehand to avoid any unnecessary disagreements and issues. User Access When an organization opts to use cloud-based computing, they release a level of control, to a certain degree. The vendor controls the cloud and their employees may have access to the client’s information. It’s vital that the client organization seek clarity on exactly who has that access and their credentials—level of expertise, exact job title and company responsibility, etc. Data Location The client organization wants to make sure they at least know what country the cloud system they are using is located in. There are some cases where the organization has no clue where the cloud they are utilizing is based and that could potentially be a problem. One way to ease concern would be for the client to suggest specific locations and ensure that company privacy will not be breached. One suggestion to cope with the afore mentioned security concerns would be a method called the â€Å"layered approach†. The good thing about this option is it not only offers protection for not only the organization, but the vendor as well. The multi-level technique makes for a layered defense model that keeps the company from totally relying on one option. Level one—physical security—would focus on monitoring the actual facility that houses servers and other sensitive equipment. Level two—network security—would ensure around-the-clock monitoring of the network by well trained personnel. Level three—intrusion detection—would control the traffic that enters and leaves the network, making sure that any possible intrusion would be detected immediately and handled accordingly. Level four—firewall management—these should be custom fitted for the organization. These are commonly used with organizations and provide that added cushion in the level of security. And finally, Level five—data encryption—should be maintained inside and outside the cloud. Because the information that is transmitted over the cloud is so sensitive, maintain a high level of security is extremely important. This is mainly the vendor’s responsibility; however, the client organization can absolutely make suggestions and requirements that personally cater to their needs. Scalability, Reliability, and Cost Issues Associated with Cloud Computing Organizations can easily capitalize on economies of scale and majorly cut costs because virtualization is the main vehicle for cloud-based computing. The need to purchase and maintain hardware and spend funds on administrative costs is basically eliminated. The mobility of the cloud network allows for total access of large amounts of data anywhere, anytime and companies find that to be a very attractive incentive. The only issue that may arise is network reliability—yes, the problem with data storage is limited and inexpensive; however, the probability of outages is unavoidable with this option. Cloud computing can become very expensive to install and get running; however, the fact that companies only pay for services they use is great! Eliminating the need to maintain subscriptions and licenses saves the company tons of money and makes running the infrastructure considerably more convenient. It is clear that the benefits outweigh the possible issues that may arise. Bibliography Ericsson Case Study. 2011. http://aws.amazon.com/solutions/case-studies/ericsson/ Security Techniques for Protecting Data in Cloud Computing. 2012. http://www.kaspersky.com/images/european_cup_2012_march5_Venkata%20Sravan%20Kumar%20Maddineni-10-141650.pdf Understanding Layered Security and Defense in Depth. 2008. http://www.techrepublic.com/blog/security/understanding-layered-security-and-defense-in-depth/703

The Church And Apartheid In South Africa Religion Essay

The Church And Apartheid In South Africa Religion Essay What started as an antecedent social forms grounded in colonial history resulted with the outcome of Apartheid which in turn affected the South African Church and its history. Apartheid is the state which jeopardize the social edifice of the Church as it brought much segregation, which led to many critics of apartheid blaming the Church for its existence, they have claimed that racial oppression in South Africa is the fruit of Christianity according to Hexham in his work journal: The Journal of Theology for Southern Africa This subject although has for a very long time been seen as ethical challenge to Christian theology, one cannot ignore it but can be used a case study which will ventures us to reflect what it mean to be one in Jesus Christ within our South African Christian Theology context. It is for this reason that in this assignment I endeavour to highlight some of the s Beginning of National Party Acceding to power in 1948, the National Party has kept a tight grip on the reins of government ever since till the reign was taken by ANC in 1994. According to Dr Verkuyl, the National Party had desired to develop a racial caste system in which each non-white is granted limited freedom of movement but only on the basis of a white monopoly of power and subordinated to the interests of the whites. It was in this period that race relations remained the key issue, there was increase in various measure of racial segregation and it was in this time that black consciousness and active protest became a starker reality. Therefore it was through this Party that the ideology of apartheid became the blueprint for South African society. World Council of Churches It was an amazement that the creation of the World Council of Churches (WCC) in 1948 at Amsterdam led to new phase in the ecumenical relations not only in South Africa but also globally. This raised high hope that any divisions in the Church of Christ would be healed and there would be restoration in relations of the church. South African churches welcome this phase and most of churches in South Africa joined WCC and were spontaneous and cordial in their participation. These churches included the Anglicans; Presbyterians; Methodists; the NG Churches of Cape Town and the Transvaal, and the Nederduits Hervomde Kerk in Afrika. South African delegates were sent to WCC Amsterdam in 1948 and again in 1954 to Evanston. Alan Paton of Anglican Church and Ben Marais of NG Church served in the fourteen-man commission on Church and race. These men had to conduct a study and submit a report at Evanston Conference. Marais, being one of the selected speakers in the session to represent the submission of this major report at the conference. Several South African church leaders like CB Brink, Bishop Ambrose Reeves and WA Landman play crucial roles and were actively involved in the activities of WCC. CB Brink also served in the Central committee of WCC along with other South African church leaders. The ecumenical contact built on these years had a great effects in South African and various conferences and talks between local church leaders were arranged to discuss matters of mutual concern. Many South African students received bursaries from WCC to study in America and Europe. However, it was after the discussion of race relations and decision taken at the Evanston that uncertainties grew especially from the Afrikaans member churches. Cottesloe Consultation In 1960 the Church engaged itself in Cottesloe talks. It was through Cottesloe consultation that delegates were brought together from the World Council of Churches member churches in South Africa and outside the country and ecumenical institution as start of start of the partners fighting the church struggle in South Africa. In these talks, the race issue and Churchs role were put under the spotlight. After many days of these talks, decisions were taken which all member churches agreed to, except the Nederduitsch Hervormde Kerk van Afrika which stood in disagreement with these decisions. The Cottesloe findings brought so much tension and emotions since the churches were now thrust into the midst of political stresses of the country and media had these talks as their headlines zooming more on the churches reactions. This led in some churches resigning from WCC, especially the Afrikaans Reformed churches, while the English speaking churches retained the membership in support of freedom fighters. Churches which resigned from the WCC opened Christian Institute in August 1963 in order to continue their dialogue with churches oversees. This institute provided a useful channel for communication involving people from different race and denominations. However this institute became a victim of political target and thereby lost most of its supporters. Publication: Message to the people of South Africa This publication was formulated in 1968. It focused on South African Council of Churches as spotlight and was the result of significant conference of the WCC held in Geneva in 1966 on the subject: Church and Society. Theological committee was appointed so they can consider what obedience to God requires of the Church in her witness to her unity in Christ in South Africa. This committee had to issue the message to the Country. The purpose of the document was to demonstrate the basic incompatibility of apartheid with the gospel of Jesus Christ. This document also appealed to Christians in South Africa to give their obedience and their loyalty to Jesus Christ. The document was sent to every minister in the country of which 600 showed the positive response and support and all the member churches of SACC subscribed to it. This led SACC being a target for attacks from different sides. SPROCAS The Study Project on Christianity in Apartheid Society (SPRO-CAS) was established in mid-1969 by the South African Council of Churches and the Christian Institute of Southern Africa. This document was founded after the chasm between the South African Council of Churches and Afrikaans-speaking churches grew wider, the South African Council of churches being attacked on every side. Included in this document were the six commissions and a diverse set of over 140 commissioners and consultants, which had its focused on the need for change in South Africa, examining economics, education, law, politics, sociology and the Church. The project not only played a critical role in thinking within the South African churches about how to overcome apartheid but also marks a critical stage in the birth of the Black Consciousness Movement. The projects publications had to be submitted to South Africas Publication Control Board for censorship. Plans had to be adjusted when several of the writers, including Biko, Desmond, and Turner, were issued with banning orders prohibiting them from being quoted in any publication. Despite such difficulties the project had significant impact on political developments leading up to the Soweto student uprising in 1976. Soweto Uprising The stained situation acquire a fresh dimension with Soweto riots in 1976, when the black youth stood their ground against states educational policy and the existence of certain laws which had broken up homes, families and the ordinary life. The youth were dissatisfied, and they were no willing to accept these situations which they found themselves in. It was through this stand that Soweto gradually became the national symbol of a new generation of nationally and politically black people awareness in our country. Black Churches Each of these departures from Christianity, the Ethiopian and the Zionist, dates from the beginning of previous century. The foundation of Ethiopian churches was the less drastic, as they content to break the shackles of white dominance while retaining the form of organization, mode of worship and denominational identity of the parent body, for example African Methodist and African Congregational. Nonetheless, it stemmed directly from the practice of an undeclared apartheid where it was least expected, from an insistence on segregation and white superiority on the part of missionaries. These churches were African replicas of Christian denominations and were an explicit response to racial inequality. Reformation Day Witness In 1980 October 31, the Reformation Day Witness was published. It consisted eight eminent NG theologians. This publication dealt with , according to Pillay Hoymeyer(1994:296) the Churchs inabilities to fulfil the mission of reconciliation and to prevent polarisation and to provide the authorities with an unambiguous witness. The witness was publish during the period of rapid changes in South Africa where transition led to new social and political dispensation. The witness contributed in bringing the greater willingness and openness towards the continuing dialogue and it rose the prophetic voice of NG Church so loud and clear. In the same year in November, the appeared collections of essays entitled Stomkompas, which was composed by NG theologians which had their views. This Stomkompas had dominating the widely accepted traditional Afrikaner view on relations between people, which was biblically justified since the forties. Broederiking was also another group emerged from NG church. It was a group of young NG churches. They aimed at working towards greater unity among the NG churches at a local level, to render younger churches less financial dependency on the mother church and to give moral support to these churches. In 1982, Belhar announced a status of confessions on apartheid condemning it as a heresy.This was regarded as a protest by the church against a political dispensation as it proclaimed the threat brought by apartheid to the churchs creed. It during this time that the Churh in SA were arranged by committe of every theological society in SA. Tension rose between the government and certain churches in the 80s Kairos Document The Kairos Document (KD) is a statement within the background of theology issued in 1985 by a group of black South African theologians based predominantly in the black community of Soweto. The statement challenged the churches response to what the authors saw as the vicious policies of the Apartheid state under the state of emergency declared on 21 July 1985. In July 1985 the iron fist of the first state of emergency came down hard upon the people of South Africas townships. Many were killed, injured, maimed for life or locked up in detention. The KD evoked strong reactions and furious debates not only in South Africa, but world-wide. The KD was compiled in five chapters: The Moment of Truth; Critique of State Theology; Critique of Church Theology Towards a Prophetic Theology; Challenge to Action; and a short conclusion. The document was addressed to the divided churches; divided, that is, due to the roles that Christians within the churches play in the conflict between the racist minority government and the black majority population. The KD document contended against apartheid system using the comparison from the book of Romans, Revelation and even Acts; it presented this system as unjustly ad not lawful. In time where discord was in place, this document really served as a challenge to many ministers and church members of different churches to reflect once again where they stand. The period of 1990 onwards Nelson Rolihlahla Mandela has been in prison for over a quarter of a century since August 5, 1962 for leadership of his people in the struggle against racist oppression and for a non-racial democratic society. Prison bars could not prevent him from continuing to inspire his people to struggle and sacrifice for their liberation. Public opinion polls have again and again shown that he is the most popular leader in the country. He has, indeed, grown in stature. As the Commonwealth Eminent Persons Group observed in 1986, he has become a living legend, galvanising the resistance in the country. The London Times described him as the colossus of African nationalism in South Africa. It was in after the 1990 that there seem to be a break of segregation, and thank to all the church who participated in the struggle of this liberation. In 1994 was the beginning of new things for the nation of South Africa. Conclusion The story of the Christian Churches in South Africa, like the story of South African society in general is the story of many tribes, whose histories are on the one hand interwoven and interconnected and helps us not make the same mistake as the church of segregation, it help us to strive to a bridge gap to any discord, instead of being a wall standing in the gap for God to move in our country. With such richful history, we are collaped to higher height, even teaching the future theologian of way forward because eventually we had conquered APARTHED.